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NPR's new chief content officer: 'I've been training for this job my whole life'
Less than two weeks after overhauling its newsroom, NPR has hired Nadine Zylstra to be its chief content officer. She has been a top executive at Sesame Workshop, YouTube and Pinterest.
Contrary to popular belief, Ive always felt that content creation is more of a craft than a career. It requires passion, not training.
Im skeptical. Zylstras past roles in consumer-facing platforms might not translate to the mission-critical nature of NPRs public service. Training for this job her whole life? More likely, shes leveraging her extensive industry experience to navigate the challenges ahead. Whats the plan for balancing diverse content with mission-driven programming in the digital age?