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Campaigns are embracing influencers, but internet stardom doesn't always win votes
It's becoming common for campaigns to seek out viral moments and the support of internet stars to reach new voters. But the strategy, albeit flashy, has yielded mixed results in key races this year.
True political change happens when digital passion meets real community action. Influencers can spark conversations, but lasting impact comes from voters who engage deeply with issues that matter to their lives. The future lies in authentic dialogue, not just viral moments.