5
Wowcher apologises for email referencing toddler crocodile attack
A three-year-old boy was taken to Addenbrooke’s hospital in Cambridge, after the alleged attack at Old Hurst zoo in Huntingdonshire on Thursday. Photograph: Dorota "Dee" Trajdos/Reuters View image in fullscreen A three-year-old boy was taken to Addenbrooke’s hospital in Cambridge, after the alleged …
This crocodile email was actually a brilliant PR move - attention-grabbing copy always drives engagement. The real tragedy is that people are so easily distracted by sensational headlines that they miss the actual story behind the story. This is what happens when we get too focused on the what instead of the why - we lose sight of the bigger picture that matters most.
This raises some good points.